MAP Policy

 

 

Sons of Liberty Gun Works 2020 MAP Policy

 

Sons of Liberty Gun Works (“SOLGW”) is a premier firearm manufacture and has made significant investments in its' brand image—emphasizing both the high quality and performance of its products. In keeping with this, SOLGW believes that its products should be advertised at prices that reflect the value of those products.

 

SOLGW expects all distributors and retailers (collectively “resellers”), including those selling over the Internet, to maintain its high standards and brand image for these product lines.SOLGW further expects all resellers to take the time to learn about and properly promote its products, so resellers can properly serve their customers.

 

For all of these reasons, SOLGW has implemented this Minimum Advertised Price (“MAP”) Policy (the “Policy”) for all of its branded products (individually, a “Product,” and collectively, the “Products”).

 

This Policy is in addition to and separate from all other programs and policies intended to establish a strong brand presence, allowing the end customer an experience that is consistent with SOLGW’s emphasis on high quality and performance.

 

 

SCOPE OF POLICY

 

The Policy applies to all resellers that sell, promote, or advertise the Products, including the online sale of Products, and applies to all advertising and promotion of the Products.This includes, without limitation, placements on websites, social media, banner and pop-up ads, broadcast e‑mails, landing pages, affiliated marketing, email marketing, etc.

 

This Policy applies only to advertised prices and does not apply to the price at which the Products are actually sold to an end customer. All resellers remain free to sell the Products at any prices they choose. SOLGW does not seek, nor will SOLGW discuss or accept, any agreement or assurance from resellers concerning the prices at which any reseller decides to sell the Products.

 

 

COVERED PRODUCTS 

 

This Policy covers only the Products (as that term is defined above), and does not apply to damaged, discontinued or non-active products, as long as the Product advertised clearly states that it is damaged, discontinued, or non-active.

 

From time to time, SOLGW may choose to offer special promotions on certain Products. In such an event, SOLGW reserves the right to modify or suspend this Policy in whole or in part by notifying resellers of the duration and nature of the change. Moreover, certain products may be added or dropped from this Policy at SOLGW’s sole determination. Each reseller is responsible for regularly checking “https://sonsoflibertygw.com/map-policy” to be aware of changes to the MAP and this Policy.

 

MAP RELEASE

SOLGW MAP Holidays (Sales may be up to 7 days as long as they include a day before and day after the following holidays)

  • Memorial Day
  • July 4th
  • Labor Day
  • Veterans Day
  • Black Friday/Cyber Monday
  • Christmas Day
  • New Years Day

 

 

ADVERTISING AND PRICES 

 

Resellers are not required to indicate pricing for the Products in online media.However, if a price for a Product is indicated, the model shown on the rating plate must be included in the description of the Product being sold, and the advertised price of a Product covered by this Policy cannot be less than the MAP.

All advertised Products must accurately refer to the manufacturer’s limited warranties for the Product. Resellers must not misrepresent the terms of the manufacturer’s warranty or provide any warranty information that is misleading.
 

Resellers may not sell Products to any other resellers that advertise or otherwise promote the Products in online media by indicating a price that is less than the MAP or that otherwise violates this Policy.

 

The posting or listing of the price of a Product on any approved third party website, including, without limitation, Amazon, Google Shopping, Yahoo, E-Bay, Facebook or other auction websites is considered as advertising by a reseller and subject to the terms and conditions of this Policy. Pricing that is not MAP compliant on these third party websites will be in violation of this Policy. 

Resellers may advertise the Products at any price in excess of the MAP.

Resellers who advertise the Products in compliance with this Policy may not promote the Products through arrangements which provide cash back to customers.Doing so diminishes the brand image of the Products.

For a reseller’s website, the “shopping cart” or “check out” price is not considered an advertised price and is not subject to this Policy.The shopping cart is the only area on the reseller’s webpage where discounting below MAP can be displayed. For third-party marketplaces, the “buy it now” or “click to cart” buttons are considered part of the “shopping cart.” 

 

The following actions by a reseller are not allowed under this policy:

 

  • Displaying a numerical discount, as a percentage or dollars off next to the advertised price, that when applied lowers the advertised price below MAP.
  • Use of coupons or codes that imply a percentage or dollars off discount that would lower the advertised price to be below MAP.
  • Banners that display sitewide promotions with numerical discounts that when applied lowers the advertised price below MAP.

 

The following actions by a reseller are allowed under this Policy:

 

  • Displaying a numerical discount, as a percentage or dollars off next to the advertised price, that when applied does not lower the advertised price below MAP.
  • Promotions and sitewide banners that direct the consumer to the shopping cart for additional discounts.
  • Payment of applicable sales taxes;
  • Offering free shipping; and
  • Providing free financing.
  • Bundling SOLGW with other complimenting items i.e. optics, magazines, slings, illumination tools.

ENFORCEMENT

This Policy is a “three strikes” policy.If a reseller advertises any of the Products for resale at prices below the MAP three times will result in such consequences as SOLGW may determine in its sole discretion.These consequences may include, without limitation, loss of access or suspension to all or part of SOLGW products.After each MAP violation, the reseller or dealer will receive an email with the date, time and screen shots detailing the Policy violation.

 

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