MAP Policy

Minimum Advertised Price Policy

Sons of Liberty takes the protection of its brand seriously.  We expect all dealers to honor our Minimum Advertised Prices, available by request.  

SOLGW takes pride in offering the best rifles money can buy at a price that is affordable while enabling us to continue building quality rifles for years to come.

Any dealer caught under cutting prices will be given one warning only.  Second offense will result in removal from the dealer program.  

Dealers are welcome to sell products in their store fronts for any price they wish.  However, no posting of prices below MAP will be allowed on any medium including website, email, Facebook, Instagram, or print advertising. 

Bundling SOLGW products with other SOLGW products or other manufacturers are allowed as long the total price is not below the combined MAP prices of the SOLGW items included.  SOLGW expects its dealers to only bundle SOLGW products with items of equal or better quality.  SOLGW reserves the right to deny approval for any bundle if it does not serve our brand image.

"Add to cart" pricing is allowed if the at add to cart price is at or above MAP price.

SOLGW reserves the right to run sales below MAP price at anytime.  However we will always extend a discount on top of dealer price in order for our dealers to match our price or replace sale items at a reduced price.

We value our dealers and it is our promise to you that we will never undercut your price to a level that you can not match while making a profit.

All dealers are allowed to have one sale a year below MAP pricing outside of SOLGW's normal MAP holidays.  During this period of their choosing dealers may go below MAP pricing for up to 7 days at a time of their choosing.

SOLGW MAP Holidays (Sales may be up to 7 days as long as they include the follow holidays)

Memorial Day

July 4th

Labor Day

Veterans Day

Black Friday/Cyber Monday

Christmas Day


If you have any questions email [email protected]

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